Meet 10 New Fashion Brands Launching This Season
Myer is excited to welcome 10 must-know fashion brands to our collection! From elevated essentials to statement pieces, these new arrivals are set to shape your wardrobe in 2026.
Acler
Product offering: Women's event dressing. Dresses, shoes and handbags.
Brand philosophy: Sculptural silhouettes & modern femininity.
Price range: $280-$750
Acler is a premium Australian womenswear label known for its sculptural, hand-draped silhouettes and modern tailoring. Founded in 2014 by designers Kathryn Forth and Julia Ritorto, the Adelaide-based brand has grown into a global fashion presence with a dedicated following of celebrities and everyday shoppers.
Why we love it
"Acler has established itself as an authoritative event-dressing label, with statement pieces for all occasions."
Significant Other
Product offering: Women's contemporary fashion. Dresses, tops, bottoms.
Brand philosophy: Designed in Australia for the Australian climate, lifestyle, and customer, offering a contemporary, feminine, coastal-inspired aesthetic that feels modern and wearable.
Price range: $195-$450
Significant Other is an Australian contemporary womenswear brand born out of the design offices of the prominent label, Acler (also launching at Myer in S27). Founded in 2018 by designers Julia Ritorto and Kathryn Forth, it offers a highly curated "beach-to-bar" aesthetic designed to transition seamlessly between relaxed days and evening.
Why we love it
"Each piece is designed to work across weddings, events, parties and holidays, with styles for every occasion – including day-to-night dressing."
Effie Kats
Product offering: Women's fashion. Dresses, skirts, blazers, capes.
Brand philosophy: Premium eveningwear designs featuring elevated fabrics and sophisticated silhouettes, offering a luxury aesthetic at a more accessible price.
Price range: $299-$499
Effie Kats is a contemporary Australian fashion label known for its sleek tailoring, sophisticated minimalism, and accessible evening wear. Founded in 2018 by third-generation designer Effie Kats, the brand is celebrated for empowering women with confident, feminine, and structural silhouettes.
Why we love it
"Effie Kats offers proven best-selling silhouettes customers know and trust for events and occasion dressing."
Bayse
Product offering: Women's fashion, everyday staples. Tops, pants and jeans.
Brand philosophy: Elevated everyday staples for a capsule wardrobe – versatile, modern pieces that can be worn day to night.
Price range: $59.95-$199.95
BAYSE focuses on elevated essentials designed to help customers build a timeless capsule wardrobe, with versatile, modern pieces that combine comfort, quality, and effortless everyday styling. From signature essentials to best-selling denim, each piece is designed to integrate seamlessly into a streamlined wardrobe that feels both contemporary and enduring.
Why we love it
"Bayse pieces are designed with a clean, modern minimal aesthetic that stays aligned with current trends while remaining timeless."
Nude Lucy
Product offering: Women's fashion. Denim, tees, tanks, shirting, linen, knitwear, dresses, tailoring, outerwear, loungewear, matching sets and elevated wardrobe basics.
Brand philosophy: To create timeless, versatile and premium wardrobe foundations inspired by the relaxed Australian way of life.
Price range: $70-$190
Founded in Sydney in 2010, Nude Lucy is an Australian fashion brand delivering premium everyday wardrobe essentials inspired by a relaxed Australian lifestyle. The brand is known for modern simplicity, elevated basics, timeless silhouettes and versatile capsule dressing.
Why we love it
"Nude Lucy is a trusted destination for contemporary casualwear designed by women, for women."
Ena Pelly
Product offering: Women's fashion. Sweat tops, t-shirts, pants, jackets.
Brand philosophy: To empower individual self-expression through contemporary fashion that balances bold design, quality craftsmanship and conscious production.
Price range: $80-$269
Founded in 2014 in Torquay, Victoria, Ena Pelly is a contemporary Australian fashion brand known for blending relaxed streetwear influences with elevated, premium wardrobe staples. The brand is recognised for statement outerwear, graphic tees, denim, faux fur, leather pieces and modern essentials that combine effortless style with confidence.
Why we love it
"Ena Pelly creates modern wardrobe essentials that combine effortless cool, premium quality and confident self-expression for women who value style, versatility and individuality."
Aston Studio
Product offering: Women's fashion. Dresses, tops, pants.
Brand philosophy: Distinctive and unique - statement design using exclusive prints, rich textures and bold colours.
Price range: $45–$265
Aston Studio is a contemporary womenswear brand focused on elevated occasion wear with a modern, feminine edge. The brand provides a point-of-difference through statement fabrications, prints, colours, and bold silhouettes.
Why we love it
"Aston Studio offers statement pieces with a focus on premium fabrics and quality craftmanship."
Arcaa
Product offering: Women's fashion. Tops, pants, skirts, shorts, dresses.
Brand philosophy: Minimalist, elevated design – Defined by clean lines, refined silhouettes, and an understated, modern aesthetic.
Price range: $119-$239
ARCAA is a contemporary womenswear brand focused on delivering elevated, minimalist wardrobe essentials that combine modern tailoring with relaxed, versatile styling; designed with a neutral, tonal palette and an emphasis on outfitting, the brand creates cohesive, mix-and-match pieces that transition seamlessly across work, casual, and occasion wear, reflecting a refined yet effortless aesthetic inspired by European minimalism and the ease of the Australian lifestyle.
Why we love it
"Arcaa offers pieces designed for longevity, with a sustainability-led approach."
Dr Denim
Product offering: Women's and men's denim, shirts and t-shirts.
Brand philosophy: “Denim & Good Times”, creating quality denim that fits seamlessly into everyday life.
Price range: $54.95-$139.95
Dr. Denim is a Swedish fashion brand known for its modern denim, contemporary fits, and effortless Scandinavian style. Founded in 2004, the brand combines quality craftsmanship with accessible pricing, offering jeans, apparel, and wardrobe essentials designed for everyday wear.
Why we love it
"Dr. Denim focuses on creating timeless pieces that blend comfort, versatility, and trend-driven design."
Morrison
Product offering: Women's fashion. Dresses, tops, skirts, pants.
Brand philosophy: Help women feel confident and comfortable through effortlessly wearable, modern pieces.
Price range: $250-$550
Morrison is a contemporary Australian Brand founded in Fremantle, Western Australia by the Creative Director Kylie Radford and named after Kylie’s loyal family dog, Morrison the Kelpie. Kylie’s philosophy is focused on relaxed silhouette, beautiful detail and luxurious fabrication – which her customers have been loyal to since 2002.
Why we love it
"Morrison beautifully combines a relaxed approach to dressing whilst showcasing thoughtful tailoring and timeless capsule pieces all whilst remaining true to their DNA."
